Give your startup a one-page starting plan

Describe who you hope to help, the problem you want to solve, and the change your offer could make. Use plain words you would say in a conversation.

Choose one small way to learn from potential customers before building everything. Capture their questions without promising results you cannot yet deliver.

A simple starting point

• Name the person you want to serve.
• Write your offer in one sentence.
• Choose one learning goal for this week.

General educational ideas to help you begin a conversation. For decisions about health, legal rights, or finances, speak with an appropriately qualified professional.